Defining Soul Purpose Inc.

As many of you know, I recently published a book called “Enlisted – A Battle Plan For Living the Abundant Life.”  Since the publishing group I worked with does not provide much marketing, my wife and I thought about ways we could do it on our own.  She is pretty savvy with social media and I have a degree in marketing so that should qualify us to take on the challenge! Well, as we went back and forth on things we could DO, I completely forgot about a basic element of marketing.   The part where you clearly articulate WHAT you do before developing plans on how to talk about it.  We introduced Soul Purpose Inc. ( as a way to get the word out about the book.  However, as I spent more time thinking about what Soul Purpose really means I felt an intense pressure to be able to answer the question, “what does Soul Purpose Inc. actually do?  Truthfully, I didn’t have a good answer; I really didn’t have any answer.  So, as the streets of Houston began to ice over and the events on my calendar were cancelled, I found myself with extra time to really think about that question.  I hope you will be encouraged by my answer.

Soul Purpose Inc. is a platform to connect with people in order to distribute resources that inspire and equip them to discover personal purpose and integrate their whole self in what they do.  It’s about bringing your soul; the innermost part of who you are to everything that you do.  Especially your work!  Discovering personal purpose, developing a plan to live in light of that purpose, and creating a way to monitor and adjust where needed is at the core of what we want to do.  The truth is that living with clear purpose is a better way to live.  The Bible calls it the abundant life, but you can also think of it as living the BEST LIFE God designed for you!

That brings us to the title of this article, the Soul Purpose Project.  For now, it’s simply the name of the blog we are launching to share thoughts, personal stories, and strategies for living with purpose.  Our goal is not only to address the “how-to” of purpose living, but more importantly, the “why-to”.  Why is clarity of purpose so important?  Why do I need to understand my purpose?  Why would I care about having a purpose?  These are questions that need to be considered as you live the one life you have been given to live.  We certainly won’t claim to know what another person’s purpose should be, but we can challenge you through questions to unpack the reasons you do what you do.  Our approach is about a process of discovery and our resources will serve as navigation tools to guide you on the path.

So there it is, my confession of absolutely putting the cart before the horse and asking people to join our community when I didn’t even know what it would mean.  But that has changed, and I hope you will enjoy being part of our community.  It’s free, it will challenge you, and ultimately, if this platform can impact one life for the better then it was worth jumping into before we knew if the water was deep or not.

If you received this via email then you are already part of our community so thank you for your support.  If you are viewing this through social media, then please join our community by clicking here and scrolling to the bottom of the page on our website.

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